The Global Site Tag (Gtag) is a website based call tracking tagging feature that effectively measures conversions and replaces both Google Adwords  (conversion.js) scripts.

With the Gtag feature, conversion tracking and remarketing functionalities are now combined into a single tag which will send data directly to Google Ads.


Once the Google Ads conversion has been set up , the global site tag will be available to use in the tracking portal.

Any event can be associated with an AdWords conversion action which is identified by a unique string which looks like: AW-123456789/AbC-D_efG-h12_34-567.


  1. Login to the Call Tracking Portal.
  2. Select Campaigns from the left-hand menu.
  3. Choose the relevant Campaign from the list.
  4. Choose the relevant Pool from the list.
  5. Go to Website.
  6. Select Gtag Call Tracking.
  7. Enter one or more Gtag conversion strings (comma-separated) as available from the Google Adwords Conversions function.
  8. Select Save to apply the changes.
  9. To test the Global Site Tag has been applied correctly, visit the Campaign Website for the Tracking Number and monitor the conversion data in the Google Adwords Interface.


Note: Conversation tracking with Global Site Tag requires a Google Adwords account